Typography is having a moment. Variable fonts, expressive serifs, and tighter editorial layouts are showing up across SaaS, agency, and creator sites.
1. Variable fonts everywhere
Designers are using a single font file to animate weight and width on scroll, creating motion without extra assets.
2. Editorial serifs return
High-contrast serifs paired with neutral sans body copy give premium brands a magazine-like feel.
3. Oversized display type
Hero headlines are getting bigger, tighter, and more confident — especially on dark themes.
